TIDE STUDIO COPYWRITING

Email & website copy for brands with Personality

A little bit strategy,
a little bit storytelling,
a little bit “shut up and take my money”

There's always one at a party. That person so blended-in that, gun to your head, you couldn't pick them out of a lineup.

Zero charisma, zero originality.

They’re perfectly inoffensive…

And as memorable as a midnight fart.

This painfully bland party guest is the human equivalent of painfully bland copywriting.

And when it comes to making your reader FEEL something & then take action (y’know, like buy your products, join your course or book your services) — bland copy ain’t gonna cut it.

Your website & email automations are working 24/7.
The question is whether they’re working for you.

If your website reads like it was written in 2015 and your welcome sequence is one line of copy and discount code — you're not just losing sales.

You’re cringing every time someone looks you up.

You’re attracting wrong-fit leads.

And you're probably in your 'posting and praying' era when you should be in your 'booked and busy' era.

Conversion problems are (often) messaging problems.

And messaging problems are 100% fixable.

SKIP TO SERVICES

I’m Laura 👋

Copywriter on a mission to rid the world of boring websites and emails, one “kind regards” at a time.

I help service and e-commerce brands figure out what to say & how to say it — so their offers get the attention, connection & clicks they deserve.

Brands with personality are my vibe.

Websites, email sequences + sales pages are my specialty.

And helping you become the COOLEST and MOST CONFIDENT main character of your story? That's my love language*

*that + correct use of apostrophes on roadside fruit stands.

MEET LAURA

Wanna make waves money in your business?

Here are the ways we can collab.

Done for you

1:1 Copywriting Services

There’s a reason people say ‘leave it to the pros’

Websites, emails, sales pages — for brands with personality that want copy to match.

LEARN MORE

DIY

Tide Email Marketing Series

Email typically returns $36 for every $1 spent. Let’s get you some of that.

Self-paced email courses — for DIYers who want to learn how to write binge-worthy newsletters & automations.

LEARN MORE

Tide Mood

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“You were recommended by so many people, so I knew I had to connect. Investing in copy was definitely scary but I knew that it would be worth it. You did the most amazing job and it's exactly what we wanted. I'm beyond happy, it was worth every penny. You were so easy to talk to and you made the whole experience so fun. I loved feeling like we could chat about ideas, easily insta DMing you with questions.”

Renee, Founder of BYRE

Words that sound like
a person & sell like a pro

Right now, your prospect has you open in one tab and your competitor in another.

They're not doing a rational pros-and-cons analysis.

They're waiting to feel something — a pull, an “OMG yessss they just get it!” sense of human connection.

So, really, you’re not hiring me for words. You’re hiring me for what the words do. Behind every line of copy I write there’s a mix of:

Voice of customer research So we can speak to them in their language

StrategyIn your offers, your marketing & how it all fits together

Brand voice The thing that makes you ‘you’ (let’s define it)

Consumer psychologyPersuasion, buying triggers, urgency

UX (user experience) Built for the way people actually browse

A soft spot for the em dash Us humans had it first ok?!

“As someone who’s incredibly picky and protective of my brand voice, I knew as soon as I had my initial meeting with Laura that she was going to cook up something special for me. She managed to articulate my chaotic passion and ideas floating around my head into engaging words that feel just like me!”