Hey you, struggling to write the damn thing.
I see you.
You’ve got something to write — but the words aren't wording.
Every time you sit down to type you’re met with either:
A blank screen
Incoherent waffle
A story that was copy & pasted from a competitor (or ChatGPT — honestly hard to tell at this point)
So you close your laptop — or throw it at the wall — and promise you’ll try again tomorrow.
Sound about right?
Save your sanity (not to mention the cost of a new Macbook, those puppies aren't cheap) and hand it over. Sales-driven storytelling is my specialty.
“Before we started, I was afraid that the copy would end up not sounding like me or seem obvious that someone else wrote it, but that ended up being far from the truth! This was 100000x better than chatGPT!
I am so happy with the copy and so happy that I decided to do this. It is a total upgrade! Previously I was relying on AI to help me with my copy, but overtime it started to feel generic and just like what everyone else was saying. What you created feels totally personal and unique to me.”
Naomi, Founder Mikura Skincare
Hey, it’s me, Laura!
I am a:
Copywriter (The words one, not the legal one.)
Website + email strategist
Brand storyteller
Person who’ll (lovingly) roast your website while also being your brand’s biggest hype girl
I work with:
Service-Based Businesses
E-Commerce Businesses
Course Creators & Personal Brands
You come to me for:
Brand strategy, brand messaging, brand naming & brand voice
SEO website copywriting
Sales page copywriting
Email marketing + sales funnels
Copy editing (or fixing up AI copy disasters 🤭)
How we work together
You don't need to arrive with a brief. Maybe it’s a problem (e.g. conversion sucks) or a vision (e.g. more personality!).
Before a single word gets written, we figure out who you're talking to, what you’re really selling, and what's getting in the way of people buying. We might refine your offers. We'll definitely figure out where your copy fits inside your wider marketing plan.
The strategy piece isn't sold separately.
Which means I’m not the cheapest option… but it’s also why it works.
If you come to me for a welcome sequence but your lead magnet isn't enticing — I'm gonna tell you.
If you want website copy but your offers need work — I'm gonna tell you.
If you say your launch emails aren't converting but your sales page is hella boring — I’m gonna tell you.
And then I’m gonna help you fix it :)
We figure out what you need, then we book your project as either a…
Prices are NZD & GST exclusive
Payment plans + retainer packages available upon request.
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1 hour strategy session + 3 days follow up support
Perfect for:
Diving into marketing challenges and coming up with solutions — whether mapping out your email marketing strategy, an upcoming product launch or mentoring for newbie copywriters.
Includes:
Briefing questionnaire
60 minute Zoom session
3 days of voice note follow up support
Investment: $440
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Delivered over 3-10 days
Perfect for:
Sales pages
Email automations, funnels & templates (e.g. welcome sequences, launch emails, post-purchase automations, newsletters, sales emails)
Packaging & print copy
Lead magnets
Website copy snippets (like product descriptions)
Includes:
Briefing questionnaire
60 minute kick-off call
Voice of customer research
Fresh copy delivered to your inbox within 3-10 days (with video walkthrough)
2x rounds of revisions
Liaison with your designer/developer to ensure we’re on the same page
Voice note bestie status
Investment: From $1900
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Delivered over 2-4 weeks
Perfect for:
Refreshing an existing site or writing a new website from scratch.
Includes:
Briefing questionnaire
60 minute kick-off call
Basic SEO (keywords, implementation, meta/title data)
Voice of customer research
Brand voice & personality summary
Bank of taglines & killer one liners
Fresh copy delivered to your inbox within 2-4 weeks (with video walkthrough)
2x rounds of revisions
Liaison with your designer/developer to ensure we’re on the same page
Voice note bestie status
Investment: From $5000 (most website projects sit between $5-9k, depending on size & SEO requirements)
Right now, your prospect has you open in one tab and your competitor in another.
The tiebreaker isn't your service or product. It’s how you make them feel while they read about it.
Let’s make them obsessed.
“I got in touch with Laura to write my emails (welcome flow and post purchase), and the results speak for themselves. Just 5 days after paying her final invoice, her work had already paid for itself. I am personally an email hater (I told Laura this many times) and she did a fab job, such a fab job that I would actually enjoy receiving my own emails. She got the picture of the biz clearly, she also got to know me, my product and my brand voice very well. I'm all about supporting my customers and respecting them in their journey, and she executed that fabulously (no sales pressure). She did a great job, nothing else I can say. Numbers speak for themselves.”
Marie-Claire, Breastfriend
Not sure where to start?
Book a free discovery call and we can figure it out together.
☝️
This could be you, in the
not-so-distant-future
FAQ
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Yup. Most projects are split into 2x payments of 50%, or 4x payments of 25%. If you need a different type of payment plan, let’s chat.
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Of course. Whether you’re launching a new brand from scratch (omg fun), revamping your existing site, or just needing a few killer launch emails written — let’s jump on a quick discovery call & figure out the scope.
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I just handle the words — which is for your own good, I’m not a web developer! You’ll receive your copy in a Google Doc format. It’s then up to your designer/developer to implement the changes and make it look pretty.
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Of course. I work with a bunch of talented brand designers and website developers (ones I trust to bring my copy to life properly 😹). Just sing out & I’ll flick you their details.
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I tend to book my larger website projects a couple of months in advance — so it pays to get in touch with as much lead time as possible. Especially if you have a concrete launch date in mind, or have already engaged a designer.
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That one’s a doozy! But I got you. Click here.