Obnoxiously long drumroll, please

Meet the first instalment in the Tide Email Marketing Series:

Learn how to write strategic, story-driven newsletters with serious main character energy — the kind people can’t wait to open.

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How often do you hear that little voice inside your head, bullying reminding you about the task you’ve been actively avoiding?

“Is today the day you FINALLY write your newsletter? Your last one was 3 months ago. Not weeks, MONTHS 🙄”

As a small business owner with a million literal & metaphorical tabs open, it’s no wonder the thought of emailing your list sparks an existential crisis.

  • What do I even write about? My life is boring!

  • How do I squeeze email marketing into my already jam-packed day?

  • How can I make my newsletter valuable, unique & conversion-friendly?

  • How can I sound FUN while still being professional?

  • And how can I do all that without coming across as annoying, salesly or a low-key narcissist?

Despite a mild case of newsletter paralysis, you’re switched on enough to know the potential of email marketing for your business. 

Social media might be shiny. But email?

Email marketing typically returns $36 for every $1 spent. That’s a 3600% ROI!

Not too shabby for something you can do anywhere, anytime, in your coffee-stained pyjamas.

I stand by it —

Email is one of the most effective channels to cultivate relationships and sell your offers.

(No perfectly curated house, face full of makeup, or camera-ready confidence required!)

Your subscribers want to hear from you — they willingly signed up to your email list, remember? — and now they’re hanging out in their inboxes all day long, waiting patiently for a glimpse of a rare & endangered species:

A marketing email that doesn’t bore them half to death.

The antidote to boring?

Storytelling

Storytelling isn’t a cute lil buzzword. 

It can be the difference between an email that gets skimmed & deleted… and one that makes a busy, distracted human actually stop, read and feel something.

‘Coz guess what?

Our brains are psychologically wired to respond to stories. 

In fact, stories are 22x more likely to stick than facts alone!

When you use the power of storytelling in your marketing emails, you can connect with people on a deeply human level — which inspires more trust, loyalty & clicks.

Not to mention replies like this every time you hit ‘send’

Tinder wishes it had this kind of open rate ;)

Oh heyyyyy, I’m Laura

And I’m about to make writing your newsletter feel so much easier. 

As a copywriter & email strategist on a mission to rid the world of boring websites & emails (one ‘kind regards’ at a time), I’ve been sending my weekly-ish newsletter consistently for the past 5 years. And it kind of has a fan club.

Not because of the marketing tips (I mean, those are pretty fire too) — but because of my stories.  

I’ve seen firsthand the power of storytelling to entertain and sell, and now I’m giving you my entire newsletter storytelling strategy so you can build stronger connections with your subscribers.

Connection is a prerequisite to selling. 

So yes, newsletters deserve your attention.

And guess what?

2026 is the year you become an inbox icon 😏

Meet

A self-paced course to help online business owners
master the art of storytelling through email.

Through a mix of pre-recorded lessons, bonus resources AND a live group session with copy critiques, you’ll learn how to write consistent, strategic newsletters with serious main character energy — the kind people can’t wait to open. 

Get instant access

Be quick - doors close 26 March

Be quick - doors close 26 March

Plot twist: YOU are the main character you never saw coming

I hope this email finds you well  turns your subscribers into super fans 

Main Character Newsletters is designed to be a fun, practical, easy-to-implement experience — so you can stop thinking about your newsletter & start hitting send.

Here’s what we’ll cover:

  • Newsletter Strategy

    The meat & potatoes of email marketing. You’ll learn the basics of getting set up, planning, brainstorming, and how to stay consistent (AKA not ghosting your list for 3 months at a time.)

  • Finding killer stories for your emails

    Learn how to turn mundane ‘life’ moments into entertaining stories — so you never have to say “I don’t know what to write about” ever again.

  • The framework of a story-based email

    Want the exact formula I use to write a bangin story-based email? The type that makes people wanna hit reply? It’s all yours 😎

  • Connecting the story to a point  

    The art of the segue! You’ll learn how to seamlessly connect your story to a lesson, CTA or offer — so you can build authority as a thought leader (and make more conversions).

  • Structure, tension & pacing

    The 3x elements that keep people reading right to the very end. We’ll break down how to build momentum, create curiosity, and avoid writing emails that feel waffly. 

  • Storytelling tips & techniques

    Drama, specificity, GIFs, formatting and more — time to get familiar with all the storytelling techniques that’ll make your story memorable, magnetic and more enticing to read. (Your readers are already obsessed.)

  • Editing

    This is where the magic really happens. You’ll learn how to refine your draft, tighten your message, and hit send with confidence.

  • BONUS: subject lines & preview text

    The reason your email gets opened… or ignored. Learn how to write subject line + preview text combos that make people need to know what’s inside.

Join Main Character Newsletters

Your shortcut to mastering the art of storytelling through email

$397.00
One time
$198.50
For 2 months

Be quick - doors close 26 March

Be quick - doors close 26 March

But first - a quick reframe

I have beef with the word newsletter.

It’s giving ‘monthly update from Roger’s Shoe Shop.’

That’s not what we’re doing here. 

We’re bringing your newsletters — those strategic marketing emails you send your subscribers every week — into a new era. 

One that uses the proven power of storytelling to help you stand out from all the duds in your prospect’s inbox and turn email into the connection & conversion machine it’s always had the potential to be. 

I’M IN

Sayonara, sender’s block 👋

Let’s chat bonuses

Because there’s 6x FREE bonus resources when you join — and together they’re gonna make writing your newsletter easier than ever.

  • Main Character Moments Worksheet

    Designed to pair with each module of the course, this guided template helps you build your very first story-based email as you go (because yes, you are finishing this course with at least one email ready to send!).

  • Storytelling prompts

    You’ll get a whole bunch of story ideas and topics you can relate them to — so you’ll never be stuck for ideas again.

  • Newsletter Planning Template

    You’ll get a copy of my own (simple but effective) Newsletter Planning Template, so you can plan a bunch of future content. And feel smug AF about it.

  • AI prompts 

    You’ll get a list of AI prompts you can plug into ChatGPT to help you write stories, draw connections between stories & offers, craft engaging CTAs, and write enticing subject lines.

  • Behind-the-scenes editing session

    Watch me edit a draft email, so you can see me applying all my storytelling techniques in real time. It's like peeking over my shoulder, minus the awkward hovering.

  • All of this ☝️ plus….

    1 x LIVE 60min group copy critique 
    Tuesday 14 April

    This is your chance to get real-time feedback on your email. I’ll select a handful to workshop together live on Zoom, then open the floor for Q&A — so you leave with sharper copy, clearer direction, and way more confidence than you came in with.

By the end of this course you will….

  • Have written at least 1 newsletter in full, ready to send (OMG, FUN!)

  • - Have a bunch of ideas planned to write next — all ready to go in your easy-to-use Newsletter Planning Template 

  • Have your head (firmly!) around the anatomy of a great story-driven email 

  • Know how to find compelling stories from your everyday life so you never need to say 'I don't know what to write about' again

  • Master the art of the story-to-offer segue, so you can sell without feeling slimy

  • Have experience editing an email from 'crappy first draft' to something that gets clicks, replies, and compliments

  • Have a clear, strategic plan for your email marketing that supports your business year-round (and keeps you top of mind when you enter launch-mode)

  • Have a bank of story ideas, examples, and AI prompts you can dip into any time you need help writing

  • Walk away with storytelling techniques you can use everywhere — not just emails, but blogs, socials, web copy, Tinder DMs, you name it.

As per my last email  the feedback from my founding Main Characters…

It’s time to romanticise your email marketing era

Email’s not going anywhere. And unless you’re outsourcing it every month, it’s a skill worth mastering.

(Yes, ChatGPT can help you write newsletters. And yes, I’ll show you how to use it in a way that doesn’t scream ‘AI WROTE THIS’)

If you want to be one of the few brands people can’t wait to hear from, you need to write emails people genuinely love reading.

Are you ready for your
Main Character moment?

Let’s give your subscribers something to hit reply about!

$397.00
One time
$198.50
For 2 months

Main Character Newsletters is for anyone with an email list (or plans to start one) — regardless of size, niche, or stage of business.

I’m lookin’ at you

  • Service based business

  • Ecom businesses

  • Content creators & personal brands 

If you’re struggling with inconsistency, overwhelm, conversion, creativity or newsletter paralysis, you’re right where you need to be.

One more time for the people in the back — here’s what’s waiting for you inside Main Character Newsletters:

  • 8x self-paced modules with video content & downloadable slides

  • 1x LIVE group copy critique session

  • Storytelling prompts resource

  • Newsletter Planning Template resource

  • AI prompts resource

  • Behind the scenes editing session

  • FREE personal email copy critique (first 5 people only!)

Doors close 26 March

JOIN NOW

Frequently Asked Questions

  • It’s mostly a self-paced course, with the added bonus of 1x Live Copy Critique at the end. You’ll get instant access to all modules when you sign up, so you can binge-watch or dip in on your own time. Then you have the opportunity to join me on Zoom for a Live Copy Critique session, where we’ll review a few emails together.

  • There’s just over 2 hours’ worth of video content, plus your bonus resources to explore. The idea is to work through the course over a period of approx 2 weeks, before coming to the Live Copy Critique on Tuesday 14 April.This session is the accountability moment that helps you cross the finish line!

  • Probably! If you want me to review your email on this call and give you feedback/tips for how to optimise it, you’ll just need to submit it before Tuesday 7 April. I’ll select a couple and we’ll go over these together during our session, plus I’ll open up the floor for a quick Q&A at the end.

  • That’s totally fine. This course will still give you the storytelling and strategy foundations you need — so when you do start your list, you’ll be away laughing. In the Newsletter Strategy module we’ll briefly touch on all the important considerations like lead magnets, choosing an email service provider, the importance of design & even small details like sender name — so you can make sure you’re setting your list up intentionally from the start.

  • Absolutely. ChatGPT (and its mates) are brilliant for making your writing process easier, faster, and less stare-at-the-blank-page-y. You’ll learn how to collaborate with AI — not let it take over and churn out robot-sounding emails that give everyone the ick. There’s a dedicated bonus with plug-and-play prompts, plus tips sprinkled throughout the course on how to lean on AI effectively.

  • Trust me. You do. You just need a fresh lens and the right prompts! But also — it’s less about what happened, and more about how you tell it. I gotchu ;)

  • Absolutely — but not in the pushy, “BUY NOW OR ELSE” way. This course is all about writing emails that entertain & connect first, because genuine connection is what leads to conversion. (Case in point: an email I wrote last year about my dog pooping next to a nudist brought in a $9k project. Don’t underestimate the power of storytelling.)

  • Yes, you can choose to split it into 2x payments — at no extra cost. 

  • Forever-ever. You get lifetime access, including any updates or additions I make in future. Go you.

  • This is the first instalment of a juicy little email education series I’m creating! Upcoming topics may include welcome sequences, lead magnets, sales emails and more. So if you’re after a deeper dive into those…hang tight. 

  • Let’s figure it out together. Flick me an email (laura@tidestudio.co.nz) and I’ll get back to you faster than you can passively-aggressively type ‘per my last email.’